My strength is working with visuals. Visuals speak. They are the poetry behind a message, triggering an emotional response in individuals. My work with clients has been to elevate imagery so it’s impactful, alive, and aligns with the brand. On Jaguar, it was enhancing images to execute a the mood of a mystical luxurious world . For Target, visuals felt clean, product focused, and iconic.
At the end of the day we are all meeting at a common denominator: we are all people connecting to a brand and to each other. I design and art direct to enhance the communication of brands and capture the imagination of the audience.
This is what I love to do and as much as the final product is rewarding - it's the process and collaborative efforts which provide the thrill behind my work.