Jaguar Cars relaunched their brand from old and boring to gorgeous. Below are a number of deliverables I worked on from concept to full design execution. Agency: HAVAS Worldwide

Experiential Design:

Jaguar took over two major transportation hubs in London – Waterloo and Euston stations. The archway illustrates a speedometer for the racing effect. Escalator banners shown in the image below and as flat prints to the right. All images reveal the speedy racing stripes that wrapped around the walls for thousands of people to virtually experience the fire behind this sports car. 

Below are screenshots from video moving through the Euston station.


Print:

Double-page spread. Color became a strong voice for the campaign.

Double-page spread. Color became a strong voice for the campaign.

Print Brochure:

Out-of-Home:

Rich media banners:

250x300

250x300