LG Signature launched a new line of premium beautifully designed products. The social campaign introduce this idea of "Signature" as the identity or essence of a person. We reinforced this idea by asking the audience, "What's Your Signature?" or telling stories through prominent art or fashion figures about their signatures.
My role was to orchestrate art, copy, and strategy for two months of the social calendar. The channels included Facebook, Instagram, Twitter, and Pinterest. Please see examples below or click on the channel links.