I was asked me to teach a class on branding to a group of aspiring business owners. The class became Make Branding Simple showcasing what a brand is and how to communicate it to an audience. Eventually the class became an ebook with helpful visuals aiding the process. I've showcases a few key visualizations here.
These following images are pages taken from the workbook, Make Branding Simple:
I developed a simple system to help guide business owners towards defining and communicating their brand, differentiation being key.
An example is presented (as students normally learn best from example!).
If you'd like to flip through the entire ebook, please click the download button: