How do you explain to a child that they have leukemia and what it's doing to their body? The challenge was to communicate a story for a parent to share with a child that was informative yet visually simple. Below is the "Explaining Cancer" spread and how the medication works. We also had to be careful not to overpromise a cure to the little ones.

Cover of pediatric patient brochure

Cover of pediatric patient brochure

The patient brochure was designed and paginated as a tool for parents to explain this complex disease and answer their child's questions.