This new logo was created to launch Amgen Assist 360™. The star in the logo represents stakeholders coming together to create a network of help for patients.
The online patient support program was central to the brand. I assisted the lead web developer in creating the desktop version and then created the responsive version. The full site can be seen here.
Color retouching was visual storytelling element in the campaign. The warm colors represented patients and the cooler colors represented healthcare professionals.
Branding extended to the elaborate Enrollment Form which was even color-code-proof for patients with colorblindness.