Target Print Ad & Direct Mail

Spring 2014, Target Style's campaign released four distinct clothing trends each inspired from a different city in the US. Shown above is the double-page spread for "Minimalism" a trend from New York City. The direct mail piece is on the right side and also shown in detail below. Spring Studios, NYC

Spring 2014, Target Style's campaign released four distinct clothing trends each inspired from a different city in the US. Shown above is the double-page spread for "Minimalism" a trend from New York City. The direct mail piece is on the right side and also shown in detail below. Spring Studios, NYC

Shown above is the direct mail piece for Target's 2014 style campaign "4 Trends To Warm Up Your Spring". The cover and inside spread reveals the models wearing the four trends inspired by cities in the US. The long 4-panel spread reveals the clothing as a fun mix & match play on the trends. Spring Studios, NYC

Shown above is the direct mail piece for Target's 2014 style campaign "4 Trends To Warm Up Your Spring". The cover and inside spread reveals the models wearing the four trends inspired by cities in the US. The long 4-panel spread reveals the clothing as a fun mix & match play on the trends. Spring Studios, NYC

Jaguar XKR Station Domination - London

Jaguar took over two major transportation hubs in London - Waterloo and Euston stations. The archway illustrates a speedometer for the racing effect. Escalator banners shown in the image below and as flat prints to the right. All images reveal the speedy racing stripes that wrapped around the walls for thousands of people to virtually experience the fire behind this sports car. Another project that goes in my favorite top ten. Agency: Euro RSCG

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Jaguar Dealership Brochure

This 8.5" x 5" brochure featured the entire line of Jaguar Cars. My role began with initial design concept, presentation to the client, production, and color correcting at the printer. Top ten most favorite projects I've ever worked on. Agency: Euro RSCG

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DePuy Syntheses iPhone App

These frames were mocked for an iPhone app that gave pharmaceutical sales reps and doctors a platform to dialogue about products and exchange information. Note this was never created into a real app.

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AFINITOR® CRM Emails

Created a set of three CRM email templates for AFINITOR®, a pharmaceutical company. These emails elaborated on the brand and visually each told a story.

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Living Hotel logo & website

For a short time my work had location freedom and I decided to take advantage of the opportunity by packing up my laptop and heading to a tiny town on the coast of Costa Rica for a month. Met great people and made new friends - one of them opening a beautiful modern hotel in the middle of town. The owner had a lot of heart and the vision was there. He asked me to create a logo and website so Living Hotel could share itself to the travelers of the world. Being in this environment you felt safe in this clean modern setting yet it was surrounded in the lush jungle of Costa Rica. That is what we aimed to capture. 

The symbol illustrates the "rancho", a covered area with a lounge right beside the pool. The bird: open air, freedom, wildlife of Costa Rica. Website can be viewed at livinghotelnosara.com.

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Home page with slideshow.

Home page with slideshow.

Left: description of rooms. Right: reservation form.

Left: description of rooms. Right: reservation form.

Left: list of local partnered businesses. Right: recreation of local map with the hotel on it.

Left: list of local partnered businesses. Right: recreation of local map with the hotel on it.

Island Sprouts ecommerce website

Island Sprouts is an organic childrens' clothing company with the mission to give back. With every item sold, a packet of seeds is donated to a community garden. The problem: how do we create a site that is so fruitful, fun, bubbly, child-like but still easy enough to navigate? We wanted an exciting site that was simple to use.

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Below left: product onesies page. Right: Individual product page with secondary menu to sort products by category.

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Island Sprouts introduced an affiliate program to allow other businesses to apply for partnership and feature a banner on their business website. The page on the right features all the community gardens the donated seeds would arrive to.

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My responsibilities were creative development, design, project management, and collaboration with programmers. It was quite a process to launch! Please see the site at islandsprouts.com.

Christina Bolya personal brand

Christina Bolya approached me needing a logo for to start her life coaching business. A service based business of coaching and intuitive healing can be such an abstract concept to grasp we decided to combine symbols together that would represent self-love and growth. From that came heart icons mixed with a tree and a branch-like form. We arrived with two solutions which she both liked and I thought there was creative room for flexibility in her brand.

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