Role: Campaign Concept Development and Design Execution
A new drug was being launched in to the marketplace calling for a new campaign. The team was asked to execute several concepts targeted to health professionals, which would then be presented in front of a focus group.
Seven concepts in total were created. I worked very closely with the creative director to develop the two shown below.
Due to client request, the name of the drug has been blurred out.
Concept: See More. The method of action story is told through ink and water artistry.
Concept: Power Within. Silhouettes frame the possibility of remission.