Campaign Concepting

Role: Campaign Concept Development and Design Execution

A new drug was being launched in to the marketplace calling for a new campaign. The team was asked to execute several concepts targeted to health professionals, which would then be presented in front of a focus group.

Seven concepts in total were created. I worked very closely with the creative director to develop the two shown below.

Due to client request, the name of the drug has been blurred out.

Concept: See More. The method of action story is told through ink and water artistry. 

Concept: Power Within. Silhouettes frame the possibility of remission.