Roadmap to Differentiation

Role: Content Development, Instructor, Design

I had the honor to teach branding to a group of budding solo entrepreneurs in the health/wellness industry. I realized a lack of differentiation between their brands was a problem. My objective was to help them uncover theirsingle unique point of differentiation, so they could leverage and create outstanding brands. What resulted was an eBook filled with infographics and a discovery process that helped them define their brands.

Below are some of the teaching tools I used to lead them to defining their point of differentiation.