FREELANCE/FULL TIME ART DIRECTION AND DESIGN
HAVAS Health, New York, NY | 2014 – 2016
Patient Support Program Launch
Worked with a team to successfully brand and launch a patient support program for a major pharmaceutical company. Projects included:
Original Logo: Conceptualization and design.
Photoshoot: Assisted in casting, prop, and location selection.
Brand Style Guide: Development of image color treatment, web and print graphic elements, and overall brand guide.
Website/Online Program: Assisted in website design for both HCP and Patient/Caregiver audiences.
Print and Web Collateral: Developed Enrollment Forms, Patient Education Brochures, online and print promotional materials.
Oncology Drug Launch
Our team collaborated on seven conceptual explorations for a new leukemia treatment. We executed all required collateral such as: Journal ads, Online Banners, eDetailers for pharmaceutical reps, Print Brochures, Core Visual Aids
Spring Studios, New York, NY | 2013
Developed campaign concept for Target Wedding and executed it across a multitude of web and print platforms.
POSSIBLE Digital Agency, New York, NY | 2013
Created artwork and design strategy for outlets such as Facebook and YouTube.
DraftFCB, New York, NY | 2011
Designer of CRM print collateral on pharmaceutical accounts such as Cymbalta® and Gilenya™. Responsibilities include generating Welcome Kits, multiple product brochures, image retouching, collaboration with an energetic team.
Euro RSCG (now HAVAS Worldwide), New York, NY | 2005 - 2010
Worked on a global campaign which was recognized with numerous advertising industry accolades. Contributed to all aspects of the brand from large scale print to digital. Some of the highlights included:
Out-of-Home: Designed branded immersive environments at major London transportation hubs. Created Jaguar billboards for North America and the U.K.
Dealership Brochures: Assignments ranged from design and color retouching to on-site press checks.
Online: Collaborated with the integrated print and digital team to refresh Jaguar’s website.
Brand Development: From campaign launches to brand refreshes, I contributed to developing the concept and aesthetic of Jaguar. It was a field to express vibrancy and “new fashion luxury” through color, contrast, and lighting.
Photography Shoots: Documented the Jaguar XFR at Bonneville racing track.
Agency Pitch Work: Collaborated with a large team for pitching new business. Often led to extensive brainstorms and development of well-designed executions.
Academy of Art University, San Francisco, CA | 2008 to present
Typography instructor in the Dept. of Graphic Design.
Academy of Art University, San Francisco, CA. BA in Graphic Design 1999 to 2005.