One of Target’s subdivisions is Wedding. Target refreshes the campaign annually to attract millennial couples to subscribe to a gift registry. The brief was to develop a new campaign connecting with this audience. Millennials are beyond the gravy boat wedding gift. How could Target help couples create a registry that represented two individuals coming together? Agency: Spring Studios
Be Yourself Together was the tagline for the Target Wedding campaign which expressed embracing authenticity of the couple and as an individual. Below is a print ad capturing a different edge to couple-hood.
Confirmation Registry Envelope from Target:
Logo Exploration of How the Target Bullseye and "Wedding" Work Together: